CTH Skills HubCorporate Training Hub

From Cost to Value

Move the conversation off price without dropping yours.

Intermediate 8 lessons 20 minutes Certificate on completion

Create an account to start. It saves your place as you go, so you can do a few lessons now and finish later.

Create an account and start I already have one

What you will be able to do

—Hear what "too expensive" actually means
—Put a number on the cost of doing nothing
—Price in the client's units, not yours
—Hold your price without sounding defensive

The lessons

1 Price is never the real problem What "too expensive" actually means 2 The cost of doing nothing The comparison that matters 3 Their numbers, not yours Getting the figure from the client 4 When to show the number Sequencing the price 5 Price in their units Making the number comprehensible 6 What a discount really costs The arithmetic nobody does 7 Holding your price Confidence without defensiveness 8 Build the value case The capstone

Ready when you are — the first lesson takes about three minutes.

Create an account and start

Where this goes next

Delivered in person for teams, across the UAE, Saudi Arabia and Qatar.

Consultative Selling & Negotiation Three days on the full cycle, practised on your own live opportunities.

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Key Account Management Growing the clients you already have, where most of the margin sits.

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