The parts of selling that decide the outcome: the questions you ask, what you do with the answers, and how you handle the pushback.
Eight lessons on the part of selling that actually decides the outcome — what you ask, when you stay quiet, and how you turn an answer into a reason to act.
Eight lessons on the hardest conversation in selling. How to find what the problem is costing, put a number on it, and defend your price without justifying it.
Eight lessons on building a deck that helps you sell rather than one you read aloud. What each part of the deck is for, and the design that suits each job.